Hear – Listen – Communicate


How YourAnalyticsSite can help
September 14, 2009, 8:10 am
Filed under: Personal, Taking action

How YourAnalyticsSite can help

Analytics Framework Workshop

The Your Analytics Site workshop consists of a three day on site consulting session that is designed to construct a framework that goes beyond identifying your goals and objectives but drives into the measure used and actions taken your organization.

Goals and Objectives:  On the first day, we will work with your stakeholders to articulate your corporate goals into ones that encompass work performed by your online and offline departments.  Goals have actions behind them (or at least they better!), and that is what we will be tracking.  This is the first stage.

Goal: Increase engagement of website leading towards a higher registration conversion

Activities: Develop personalized newsletter program, utilize social channels, optimize registration process, develop more leading content

The second day we review those goals and activities and decide What are we trying to accomplish through all these activities.  Different from the goal, this is what the landing page designer tells you the new page will do.  The last part of the day will be quantifing these statements to define which KPI’s will be used to signal success\failure\or needs work status.

What are we trying to accomplish: Increase repeat traffic and multiple page views, Interaction through social channels, higher conversion rate

How can we measure that: Increase # of visitors that visit 2-4 times a month (or more) and view 3 or more pages, increase in mentions and conversation with key “friends”, increase in overall cost per lead.

The last day we define the ownership of work:  who is in charge of making sure things get done in the time frame required.  Being on the same page and knowing who owns each task is crucial to success. We help identify the key players in this daily process so your organization knows who is responsible for making the necessary changes/adjustments to your web analytics strategy in order to yield improved results.  We also help out by suggesting signals and patterns to look for to trigger these actions.

Reporting Solution Development

If you are savvy enough to already have the above framework in place, but lack the in-house resources to bring those reports to life we can help.  Through a consulting workshop together we can take yourthe above report definitions and customize your analytics environment to meet those needs.  We believe that the data is more valuable outside the tools than inside, so, we always work through the solution to meet the preexisting delivery methods in place in your organization.

Your Analytics Site offers the experience of developing adopted solutions for many organizations over the years.  Our preexisting technology solutions arm organizations with the tools necessary for what we call “efficient active listening.”  When big things happen, good or bad, companies who listen actively will be in a position to react immediately and make decisions in the best interest of their organization.

Examples:

  • Combining ad server data with site data
  • Integrating SalesForce Visitor information with online registration data
  • Evaluating Social Media Influence to traffic and organization

Dashboard and Scorecard Automation

Your data sources don’t just come from WebTrends or Google Analytics.  That said, our dashboards and balanced scorecards combine data sets from many areas in order to paint the complete picture of your performance

YourAnalyticsSite will design a custom dashboard that fits the business data needs.  The Dashboard acts as a data template, accepting data from subsequent time periods and allowing the user to slice and dice the data from multiple sources and time periods.

We have developed best practice dashboard templates that can cost-efficiently be customized to meet your needs.  We have developed dashboard solutions for Microsoft, 2006 Winter Olympics, Kimberly-Clark and more.  Let us help you as well.

Automated Data extraction, formatting and preparation

A business’s web data can be a valuable commodity.  However, as described in this WhitePaper, this can be a daunting task, taking away your time to provide actionable insights from data.

We help map out a custom data structure that will accept your raw online data.  This data structure will act as a template that is populated periodically and allows users to easily view trends and changes in data.

Only the experts in your organization know how to best interpret the data.  YouAnalyticsSite provides the blue print for data reporting and user friendly tools that will allow the business users to interpret the data and make the necessary decisions.



Call for the release of Whitehouse.gov web metrics
January 23, 2009, 10:24 pm
Filed under: Enterprise web analytics adoption, Personal, Taking action

I and others it the web analytics community quickly noticed that the new Whitehouse.gov website was using WebTrends to keep track of the site’s traffic patterns.  http://www.informationweek.com/news/security/government/showArticle.jh
tml?articleID=212902341&subSection=News

It was also noticed they are using the web-beacon as opposed to log file analysis.  Bold move, considering this was quite an issue last time it was tried. http://portland.bizjournals.com/portland/stories/2006/01/09/story5.html. In any case, it seems that the Obama team has made exceptions (or did WE make the exceptions) for the YouTube cookie. Here is an exceprt from the whitehouse.gov Privacy statement.

This persistent cookie is used by some third party providers to help maintain the integrity of video statistics. A waiver has been issued by the White House Counsel’s office to allow for the use of this persistent cookie.

I think the great cookie debate could go on forever.  The other alternative is to use this non-commercial and publicly owned website to showcase what web analytics really consists of.  Instead of trying to explain to laymen what is being captured (or at least captured by the whitehat users) is not PII (Personally Identifiable Information) they can simply review what is being captured in the form of WebTrends reports.  The public and government can use this information to guage what the public is looking at.

In a bid for a more open gov’t this could help inform consumers and may even help the WAA define standards.  While my first draft to the Whitehouse was much more long-winded, the US gov’t is only interested in the first 1000 characters of what you have to say 😉 So here is the version that made it through.  I will certainly post the outcome, I am sure it will not be as easy as this.

The Web Analytics community has noticed that whitehouse.gov is still utilizing WebTrends Software in order to measure its internet traffic.

It is my understanding that this is publically available data.  In what forms and which specific data can be shared under the new transparency polices created by President Barrak Obama?



This is not a blog
November 30, 2008, 9:01 am
Filed under: Personal

This is not another personal and professional blog about me. If this were a blog the first post would talk about my love for my wife and three troublemaking daughters family and friends and such. Or, if a business blog, the first post might be about my job. as a web analytics program manager . This is not a blog.

This is not another web measurement blog. If this were a web analytics blog the second post would either be a:

  • Top 10 predictions (or recap) post(1,2,3,4,5,6,7,8,9,10),
  • Debate on bounce rates,
  • Definition of new KPI’s,
  • scorecards or
  • how hard/easy/needed/increasing/disposable the measurement industry is.

Instead I may blog, post, tweet, reply, or ramble on about a topic close to my captalistic sole, such as how data (when not used as a crutch) can enlighten us with quick assumptions decisions. It may begin with a reason to track the number of people using IE 6 your Intranet, or a WebTrends custom report, or even how you can effectively tell management to stop asking for reports, and start demanding results…on something. Name that thing.

This is not a blog to promote my Bosilytics skills and/or get me us hired. IF this were a blog the first, second, third, and preceding rambles posts would be written according to the Chicago Manual of Style while the spell-check would not fully pass Word, Word Press, Open Office, or any other spell-check, but would again fit the standards. I am a perfectionist. I take the time for these things during the day, but, this is an opportunity for me to quickly share what I know. What I don’t will probably become clear and that is spelling 🙂

Now that expectation are clear…here’s to 2009.